Monday, 30 June 2014

Why I Use an Anonymous Web Proxy Service

I've been using an anonymous web proxy service for some time now and I don't think I would ever go back to ordinary surfing.    It's not that I am some sort of shadowy cyber criminal with some secret online life, no I pretty much surf the same web sites as everyone else, I certainly don't go to illegal or criminal sites.

If you want to know why, it's simply because I value my privacy and I know what data is stored in the average organisation and how it is protected.   Take your ISP for example, they logs pretty much everything that passes through them - every single request, every web page, every email and even every image is logged.   The vast majority of this traffic is in cleartext so the majority of it is instantly readable and can be matched to your address. 

It's amazing what these logs can tell about people you can build up a lot of information about someone from what they do on the web.  So do you know who has access to these logs at your ISP, what controls are in place, how is this information stored ?

If you don't know your not alone but after 25 years working in IT, I'll pretty much bet you wouldn't like to know the answer anyway.  This is the problem with much internet communication, it's so completely open - occasionally you'll obviously use a secure site to type in your credit card details.   Yet up to the point all your information is flying across the internet ether completely unprotected and accessible to anyone who has the will and the knowledge to intercept it. 

Believe me there are plenty of people who do have an interest in your information

Why do you think a European Directive was recently passed - Directive on Mandatory Retention of Communications Traffic Data.   It's  a bit of a mouthful but what it's  actually doing  is forcing your ISP to keep a record of every email sent, every internet session and web site visited for two years.   So think back at every web site you've ever visited for the last two years and it's on record and can be matched to your own little electronic profile.

How does that make you feel?

Even if you've done nothing wrong it's bound to make you feel a little uneasy after all why do Governments want all this information about us?   If you want to feel a little more uneasy, many Governments are looking at the UK Governments idea who are going to store all this information in a central database accessible to certain organisations.     Fear not US citizens you'll not be left out - the FBI are pushing hard for similar data retention facilities.

Storing data is dangerous

If you store data you have to be prepared to take good care of it.   All the privacy erosion concerns aside, the more personal data is stored about us, the more people will have access to it.  How thorough do you think is the vetting procedure for an ISP Technical engineer ?  Who potentially has access to huge amounts of this data.    Even if implicitly trust our govenrments with this tremendous invasion of our privacy - fraudsters, identity thieves and others can create mayhem with this sort of information. 

These logs are gold dust to anyone trying to steal our identity for example - they can match up users, with web sites, pick up password and all sorts of personal information.  Even  though a small part of this information is encrypted when you're actually using a secure web site (with the padlock below) there's plenty of other personal information available to compromise your usernames, password etc.

An identity thief can pick up huge amounts of data about the average person all ready, an hour or two picking up all your web traffic and they'll also have where you bank, what web sites you visit and logon to and a whole heap more.  This unfortunately is the tip of the iceberg and I suspect you'll see many, many people protecting  their privacy online soon from identity thieves, hackers and even our friendly snooping governments.

Everything I do online is private, I use a fast professional service that anonymises my connection and encrypts all the data.  My web logs sit next to yours in a server room at my ISP however mine are all completely encrypted and unreadable by anyone, whereas yours are in clear text.

One thing I should warn people about is the use of free anonymous web proxy services which you see all over the web.   Be very, very careful about these and think why are they supplying a very expensive and resource hungry service for free?   Remember also that by using one of these free proxies you are redirecting your traffic via this server whose owner can capture and log your data himself.   Many of these are owned and run by Eastern European Hacking groups as an easy way to gain peoples traffic, so be careful.

Source:http://ezinearticles.com/?Why-I-Use-an-Anonymous-Web-Proxy-Service&id=1679289

Sunday, 15 June 2014

What to Look for When Hiring WordPress Developers?

The toughest part about hiring WordPress developers is that you don't really have an idea about what you don't know! Quite evidently it sounds like stating the obvious. Some of these "how to do" tips are really practical and will be easy to follow.

So this is what to look for when hiring WordPress developers:

Portfolio:

OK - this again may seem supremely obvious - but I have seen a lot of people offering WordPress customizations or design services (especially as WordPress grows, there are plenty of people jumping into this arena) - however, they don't have any sample work with them.

What's the Process?

a. Are you going to communicate over the phone?
b. How frequently are you going to do that?
c. What is the time period?
d. Will you receive updates?
e. Which kind of communication processes can you expect?

Design/Graphics:

When your graphics are finally done and your site looks fantastic - who ultimately owns the right to the final work? Do you have the right to use the artwork/graphics however and wherever you want to?

If you have paid for custom graphics, you have to make sure that you have the luxury and liberty to use them as and when you want them to! However, on the other hand, if you are using stock pictures, then you have to strictly follow the copyright guidelines enlisted on the site from where you have purchased the work.

Skills:

Yes, this is indeed another point that seems pretty obvious, isn't it? I had a few clients who recently hired individuals to make WordPress customizations, however surprisingly enough; they were not really acquainted with WordPress.

There are situations where the clients hired individuals who were graphic designers. They worked mainly with Dreamweaver; numerous client pages were made in Dreamweaver, and then pasted on to the WP editor. In such instances, if the client attempted to adjust things without understanding the HTML, they ran the huge risk of throwing the entire page off.

If you bring in somebody to help create a custom WordPress theme or create a WordPress customization, ascertain the fact that they really understand the features of WordPress! If you can't use the things that make WordPress what it's intended for - it is defeating enough and it seems like a vain uphill journey.

Functionality:

This relates straight to training. If additional features /options are uploaded on your website (as for example: shopping cart, video & audio plugins etc.), are you aware as to how to use them productively?

What exactly is included with set up? Let's take a shopping cart for example:

- Is the autoresponder integrated properly? (If at all possible)
- Are your products being effectively added?
- Is the Thanks page for purchases being set up?
- Are Product images (cropping/ editing, etc.) included?
- Is the Payment gateway installation included?

Many of these functionalities demand additional effort and time. Strive hard to understand in a crystal-clear manner what is being included for any such additional features.

Support:

When your website is done completely and your contract also is complete, is there any support available?

a. Enquire whether the support is handled through help desk, email, or a phone call?
b. Enquire about the charges for support?
c. Can there be an option for monthly maintenance/ support?
d. In case your designer does not offer support, are they able to refer someone else?

So, these are some of the important criteria, I would suggest that you consider when hiring anyone to create a WordPress website for you. Hope this can help!

Source:http://ezinearticles.com/?What-to-Look-for-When-Hiring-WordPress-Developers?&id=8047568

Tuesday, 10 June 2014

Social Media Marketing And What You Can Do To Get Help

Social media marketing gives an indicator of the most popular trends today. You have to understand how much success social media marketing but it's best to include it. The advice here should help you begin if you know nothing about social media marketing.

Widgets can help out your site's visibility of site.

Facebook makes it fairly simple for your followers to share your content. If somebody leaves a comment on a post, all their friends will see a mention of this in their feed.

These tools allow you find users who belong to your target audience as well as influential followers. You can subscribe to the users you find, and hope they will follow your updates too.

When you post your article, it appears automatically as a LinkedIn update. This helps to save time and you'll enjoy more exposure in the blogging community.

Be flexible with updating your page is updated. When you are promoting an important new product, your customers will want to be updated more frequently. If you frequently find that you have nothing to post, you may want to post less often.

Make it a habit to respond to all the comments that pop up on your social media pages. You should do this for negative comments also. If your followers know you care about what they say, they will be more likely to stay loyal to your brand. Always respond to customers as soon as you can so they don't feel ignored.

Be prepared for the negativity that goes along with social media. Social media is awesome when you get praise, but there is also a negative side to it.Do not ignore them but answer them and help those customers who are unhappy.

Keep checking on your competitors' activities. Find them on social media sites and pay attention to their methods. You could either use a similar method or think of something outside the box to outperform them.

Social media is a powerful way to help with company brand very recognizable. Your logo should serve as your avatar and/or background of all profiles. Keep the same color scheme among your various social media profiles. Be consistent and use branding to your business's advantage.

A photo contest is a fun way to increase excitement and exposure of your brand.Offer followers an appealing prize for the user that posts the most entertaining and creative picture including your products or logo. This will help others to see your page as the users post them, exposing you to new markets.

If you are thinking about creating a Facebook page for business promotion, you should take some time to investigate what other businesses similar to yours are doing. When you go over their pages, and what isn't, and what isn't going to work. Make your page appealing and appealing.

Marketing via social media can be quite easy once you really learn the ropes. The truth is, marketing through social media is a great method of offering a useful, interactive experience for your advertising audience. If you thoughtfully implement the above advice, you will enjoy fresh and continued success from your advertising efforts.

Source:http://blogs.siliconindia.com/imperiastructuresltdcomplaints/Business/Social-Media-Marketing-And-What-You-Can-Do-To-Get-Help-bid-s8IU6SOv3998351.html